Search engine optimization (SEO) is the process of positive influencing visibility of a web page or a website in a search engine's unpaid results. Generally speaking, the earlier (or higher ranked on the search results page), and more frequently a certain web site appears in the search results list, the more visitors it will get from the search engine's users. SEO may involve different kinds of search, including local video search, image search, news search, academic search, news search and even industry-specific vertical search engines.
As one of the main Internet marketing strategy, SEO generally considers how search engines work, the actual search terms or keywords typed into search engines and which search engines are preferred by their main targeted audience. General optimizing a website includes editing its content, HTML and associated coding to increase its relevance to specific keywords as well as to eliminate barriers to the indexing activities of search engines.
Social media marketing is the process of gaining website traffic or attention by means of social media web sites.
Social media marketing programs mainly center on efforts of creating specific content that attracts attention and encourages users to share it across their social networks. The resulting term refers to any statement consumers post on the Internet (e.g., social networks, web sites, news feeds and instant messages) about a certain event, service, product, company or brand. When the message is shared from user to user and allegedly resonates because it appears to be sent from a trusted, third-party source.
Internet forum, or message board can be described as online discussion web site where different people can hold conversations by means of posted messages. They usually differ from chat rooms, because messages are longer than one textual line, and are usually temporarily archived. In addition, depending on the user’s access level or the forum set-up, a posted message sometimes might need to be approved by a moderator before it becomes visible.
Internet discussion forum is tree-like or hierarchical in structure, because a forum may contain a certain number of subforums, each of which may have several different topics. Within a forum's topic, each new discussion started is usually called a thread, and can be replied to by as many people as possible.
Blog (an acronym of the full expression weblog) is a discussion or informational web site published on the Internet that consists of discrete entries (so-called "posts") which usually displayed in reverse chronological order (the most recent post appears at the top). Until 2009 blogs were observed as the work of an individual person, occasionally of a small group of people, and often covered just a single subject. But recently "multi-author blogs" have developed, with posts written by large numbers of authors and expertly edited. Multi-author blogs (MABs), mostly from newspapers and other media outlets, think tanks, universities, advocacy groups and other similar institutions, account for an increase of blog traffic. A rising popularity of Twitter and other "microblogging" systems helps to integrate MABs and single-author blogs into societal newstreams. Blog can also be used as a verb, meaning to maintain or add a new content to a certain blog.